Internship Placement Program Launch

Skills Used
Internal & External Communications, Change Management, Writing, Graphic Design, Presentation Development, Basic HTML/CSS

Tools Used
Adobe Illustrator, Mailchimp, Microsoft 365, Zoom, Instagram, LinkedIn

Year
2024

Company
MillerKnoll (Supporting the Diversity in Design Collaborative)

light bulb icon in a circle

The Challenge

Support the launch of a nonprofit internship placement program by developing a clear, compelling rollout strategy that increased awareness and applications among undergraduate and graduate design students.

Project Priorities: Objectives & Audience

Objectives

  • Lead internal and external rollout planning and promotional communications.

  • Develop engaging, multichannel launch messaging to drive application awareness and interest.

Audience:

  • Primary: Undergraduate and graduate student applicants

  • Secondary: Program supporters (internship hosts, mentors, volunteers)

The Solution: Approach & Outcomes

    • Internal and external coordination: Aligned nonprofit leadership, partners, and promotional channels.

    • Channel-specific messaging: Tailored language and visuals for email, social media, and informational sessions.

    • Clear calls to action: Simplified application steps and timelines.

    • Delivered consistent, high-visibility communications across platforms.

    • Generated more than 200 student applications, exceeding initial awareness expectations and validating the effectiveness of the launch strategy.

screenshot of application promo email

Diving into the Details

Curated Work Samples *

* Please note: All internal-facing work samples have been modified to protect organizational confidentiality.

book icon in a circle

Lessons Learned: Key Reflections

  • Channel-specific messaging significantly increased engagement.

  • Clear deadlines and visuals reduced applicant confusion.

  • Earlier promotion would drive even stronger momentum.