Safety Reporting Platform Launch

Skills Used
Internal Communications, Change Management, Strategic Planning, Writing, Graphic Design, Cross-Functional Collaboration 

Tools Used
Adobe Illustrator, Mailchimp, Microsoft 365, Intranet CMS

Year
2025

Company
MillerKnoll

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The Challenge

Support the launch of a new enterprise safety reporting platform by leading a clear, behavior-driven communications strategy to encourage adoption across salaried and hourly operations associates.

Project Priorities: Objectives & Audience

Objectives

  • Lead the end-to-end communications strategy and rollout plan for a new safety reporting platform.

  • Support change management through leader communications, training materials, and site-level enablement.

  • Reinforce the connection between platform usage and improved safety outcomes to drive consistent adoption.

Audience:

  • Primary: Salaried and hourly operations associates

  • Secondary: Operations leaders and HR business partners

The Solution: Approach & Outcomes

    • Cascaded rollout timeline: Sequenced communications to align with training, leadership readiness, and site-level adoption.

    • Multichannel delivery: Coordinated messaging across email, intranet, leader toolkits, and operations-specific communications.

    • Action-based success metrics: Focused on training completion and platform usage as leading indicators of success.

    • Delivered clear, accessible launch communications tailored to operational environments.

    • Achieved full initial training completion across all operations sites.

    • Supported a measurable reduction in recordable incidents and near misses as platform usage increased, reinforcing the connection between reporting behavior and safety impact.

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Diving into the Details

Curated Work Samples *

* Please note: All internal-facing work samples have been modified to protect organizational confidentiality.

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Lessons Learned: Key Reflections

  • Clear behavior-to-impact messaging was critical in driving adoption.

  • Leader enablement significantly influenced site-level engagement.

  • Future launches would benefit from even earlier leader previews and feedback loops.