Nonprofit Organization Official Launch

Skills Used
Internal & External Communications, Change Management, Leader Coaching, Strategic Planning, Writing, Brand Strategy, Graphic Design

Tools Used
Mailchimp, Microsoft 365, Adobe Illustrator, Microsoft 365, Basic HTML/CSS, Instagram, LinkedIn, Canva

Year
2023 - 2024

Company
MillerKnoll (Supporting the Diversity in Design Collaborative)

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The Challenge

Support the launch of a new 501(c)(3) nonprofit organization by developing clear announcement communications, foundational processes, and a cohesive visual identity that aligned internal stakeholders and external supporters around a shared mission.

Project Priorities: Objectives & Audience

Objectives

  • Lead announcement communications supporting the official launch of a nonprofit organization.

  • Develop foundational communications strategies and processes to support long-term nonprofit operations.

  • Create a brand strategy, visual identity, and website experience to establish credibility and clarity.

Audience:

  • Primary: External nonprofit supporters (sponsors, program participants, volunteers, social media followers)

  • Secondary: Internal stakeholders (board members, nonprofit leadership team, and MillerKnoll associates)

The Solution: Approach & Outcomes

    • Purpose-driven messaging: Anchored communications in mission, values, and long-term impact.

    • Internal and external alignment: Ensured leadership, board members, and supporters received consistent, role-appropriate messaging.

    • Multichannel, integrated rollout: Coordinated announcements across email, website, and social platforms.

    • Successfully launched the nonprofit with aligned internal and external communications.

    • Delivered a proposed marketing and communications strategy to guide future growth.

    • Developed a comprehensive brand guide and foundational website to support credibility and recognition.

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Diving into the Details

Curated Work Samples *

* Please note: All internal-facing work samples have been modified to protect organizational confidentiality.

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Lessons Learned: Key Reflections

  • Early investment in brand and messaging alignment reduced confusion later.

  • Internal clarity strengthened external confidence.

  • Clear processes were as critical as creative execution.